![]() and your customers can actually make purchases directly from your catalog, on WhatsApp itself. You can add information about your products like the price, pictures, product name, description, etc. It’s also more convenient than making your customers wait till to get a response from you agents if you are not using WhatsApp automation. It’s far more convenient than having to send pictures of and information about your products repetitively. This catalog pretty much acts as a mobile storefront that your business can use to showcase your products. This one is possible in the WhatsApp Business App itself, so if you’re worried about your business being too small to invest in the WhatsApp Business API just yet, you can start off by building a catalog on the WhatsApp Business App. How to use WhatsApp to drive sales Build a product catalog Studies have shown that businesses that use WhatsApp for sales manage to get 20% of customer interactions via WhatsApp to result in sales, boost their overall sales by 15%, grow new client contacts by 40%, and even expand their customer base by 10%. You can use WhatsApp conversations to generate leads and collect lead information faster than ever before and even makes it possible for you to build and nurture better relationships with your customers than you could over email (emails just tend to be too dry and formal). It also makes it possible for you to speed sales conversations up instead of having them stretch on for days on end as an email thread (instant messaging for the win!). Around 98% of WhatApp messages are opened, and 90% of those messages are opened as soon as they’re received. People are just far more likely to open WhatsApp messages than they are to open emails. It’s pretty simple - WhatsApp allows you to engage in conversational selling far more effectively than other messaging channels can. Why use WhatsApp to drive sales for your business? Can WhatsApp really be used to drive sales? Or is it just for customer service and notifications? The answer - yep, you can use WhatsApp for sales, it’s a particularly powerful tool for that. ![]()
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